Heartland Bank is a legitimate, NZX-listed NZ bank, not a fringe finance company. Here’s a complete review.
Heartland Bank offers savings accounts and term deposits. It's digital-first with minimal branch access, and the market leader in NZ reverse mortgages. It has no everyday transaction account or debit card, so most customers use it alongside another bank.
What Is Heartland Bank?
Heartland Bank is a NZ-owned, NZX-listed bank (NZX: HGH) — fully licensed by the Reserve Bank of New Zealand. It was formed in 2012 through a merger of several South Island building societies and finance companies, and has since grown into a focused digital bank.
| Feature | Detail |
|---|---|
| RBNZ registration | Yes — fully registered NZ bank |
| NZX listing | Yes (NZX: HGH) — listed company with annual reports publicly available |
| NZ-owned | Yes |
| Depositor Compensation Scheme | Yes, covered up to $100,000 per depositor |
| Head office | Auckland |
| Business model | Digital-first, niche lending (savings, reverse mortgages, business/rural) |
Heartland Products
Savings Accounts
Heartland’s Direct Call Account is an instant-access online savings account.
| Feature | Detail |
|---|---|
| Account type | Instant access savings (call account) |
| Rate | Typically 4.5–5.0%+ p.a. — check Heartland directly for current rate |
| Conditions | No conditions on the standard rate in most configurations |
| Access | Online only |
| Minimum balance | Low minimum |
Open entirely online — no branch visit required.
Term Deposits
Heartland offers term deposits across a range of terms.
Check Heartland’s website or Canstar NZ for current rates — they update with OCR changes.
Reverse Mortgages
Heartland is New Zealand’s market leader in reverse mortgages — a product for homeowners aged 60+ who want to access equity in their home without selling it.
How it works:
- Borrow against your home equity; no repayments while you live in the home
- Interest accrues and is added to the loan balance
- Loan is repaid when you sell the home, move to aged care, or die
- NZ-specific rules: Heartland’s Reverse Mortgage includes a “no negative equity guarantee” — you’ll never owe more than the value of the home
Heartland wrote approximately 80% of new NZ reverse mortgages in 2025. This is a specialist product — seek independent financial and legal advice before proceeding.
Business and Rural Lending
Heartland provides business loans, asset finance, and rural lending throughout NZ. These are growth areas for the bank.
Motor Vehicle Finance
Heartland has a large motor vehicle lending business, with online application for car loans.
Heartland Features
| Feature | Detail |
|---|---|
| Savings rates | Direct Call typically 4.5–5.0%+ p.a. |
| NZ-owned and NZX-listed | Public company with audited accounts |
| Depositor Compensation Scheme | RBNZ registered; $100,000 per depositor covered |
| Full online banking | No branch required |
| Reverse mortgages | Wrote approximately 80% of new NZ reverse mortgages in 2025 |
| No account fees | Savings and term deposits have no account fees |
Heartland Limitations
| Limitation | Detail |
|---|---|
| No branch network | Digital-only |
| Product range | No home loans, no KiwiSaver, no everyday transaction account or debit card |
| Online-only customer support | No branch to visit |
| Savings rates can change | Rates move with the OCR |
Heartland Summary
Heartland’s main features:
- Savings accounts and term deposits
- Reverse mortgages for homeowners aged 60+
- NZ ownership
- Fully digital banking
How Heartland is used alongside another bank: Because it has no everyday transaction account, customers keep a main account at another bank and hold savings in a separate Heartland Direct Call Account or term deposit. The two accounts work together: transfer from your main bank to Heartland when saving, transfer back when needed.
Is Heartland Safe?
Yes. Heartland is a RBNZ-registered bank, meaning it’s subject to the same regulatory oversight as ANZ, ASB, BNZ, Westpac, and Kiwibank. It’s also NZX-listed — its financial position is publicly disclosed each quarter.
Since 1 July 2025, the Depositor Compensation Scheme (DCS) covers up to $100,000 per depositor per licensed deposit taker. If you have more than $100,000 in savings, split across multiple registered banks.
Heartland vs the Big 4 for Savings
| Feature | Heartland | ANZ | ASB | Difference |
|---|---|---|---|---|
| DCS cover (up to $100,000) | ✅ | ✅ | ✅ | Same |
| Everyday banking | ❌ | ✅ | ✅ | Big 4 only |
| Branch access | ❌ | ✅ | ✅ | Big 4 only |
Where to check the latest data
Rates, fees and returns change often. Before deciding, check current figures yourself:
- interest.co.nz savings account rates: tables of current call and online savings account rates.
- interest.co.nz bonus saver rates: tables of current bonus savings account rates and conditions.
- interest.co.nz PIE fund rates: tables of current cash PIE fund rates.
- The provider's own website: has its current rates, fees and full terms; these change more often than any comparison page.
- Financial Service Providers Register: shows whether a provider is registered to offer financial services in New Zealand.
Next Steps
- Savings accounts NZ: current rate comparison including Heartland
- How to get a better interest rate NZ — broader savings strategy
- Term deposits NZ compared: live term deposit rate comparison